Oh gag us with a latte (skim with splenda, of course!)....At the end of 2006, we brought you news of a new kid on the block, Main Line Magazine. Off line, some of us secretly wondered how long before Main Line Today worked themselves into a real snit.

That day has arrived. Like petulant children(and there are so many around the Main Line and even a little closer to home), they can't embrace the spirit of competition, they have to have all the toys to win. Period. Main Line vs. Main Line will soon be starring in a court room near you as per Monica Yant Kinney in the Philadelphia Inquirer.

We're going say that is just silly. Did Main Line Times sue Main Line Life, when Main Line Life showed up on the block? As far as we know, no. Did we cry foul when we heard the Save Ithan Coalition came to town because the names of our groups are so similar? Uh no.

But divas what they are (cluck, cluck, cluck), Main Line Today can't stand the competition and is doing it new Main Line Way--- they are taking the competition to court.

We're going to just say it: Main Line Today looks dated, and it reads like an advertising mailer. When it first came out, succeeding whatever Main Line themed magazine preceded it, it had potential. Has Main Line Today lived up to its potential? If Main Line Today had lived up to its potential, would there even be MainLine Magazine? Probably not.

MainLine Magazine, now in its second issue does cater to a certain class and socioeconomic demographic. Uh, the same crowd Main Line Today is sucking up to. But you know what? Main Line Magaizine is pretty, glossy, and a fun read. Like a local Town & Country....it's not a mean as Philadelphia Magazine, and it doesn't make you angry for ponying up the bucks for it like Main Line Today. Main Line Today showed great promise once, and well, it kinda fell flat....didn't it?

If Main Line Today expended as much energy in improving and competing with MainLine Magazine as it has having a snit extraordinaire, it would be preferable. As it stands, it sends the message that if you don't like the competition just sue it out of existence, doesn't it? And we're going to say that is just crappé (rhymes with frappé)...after all, the Main Line is going to keep on truckin' with or without either magazine....as Joan Rivers says "oh grow up!. Here's the article:

Monica Yant Kinney | Don't stop presses for this spat
Main Line magazines in a legal wrangle.
By Monica Yant Kinney
Inquirer Columnist

Coming soon to a federal courtroom, a blue-blood battle over the right to hawk Botox and BMWs to affluent eyeballs on the Main Line.

I'm talking about Today Media Inc. v. CBR Media L.L.C., otherwise known as Main Line Today v. Mainline.

The western suburbs are home to more than 250,000 rich people to suck up to, but one "glossy lifestyle magazine" thinks that two publications celebrating what it calls the "affluent, influential people who love to indulge" are too many.

The lawsuit alleges unfair competition and trademark dilution, which is a Philadelphia lawyerly way of Main Line Today's saying, "We were first, and the Main Line is only big enough for one of us."

Last month, Main Line Today tried to stop Mainline's presses. Apparently, the judge didn't see a fight over nose-job ads and aggrandizing society pictures as a life-or-death matter.

Mainline, in its response to the lawsuit, reminded Main Line Today that they were talking about a 19th-century railroad and a state of mind.

"It is common for publications to select trademarks which have a geographic component which identifies for the reader and the advertiser the subject matter," the suit says in one of several no-duh passages.

It's also common for magazines with similar titles to coexist peacefully, even thrive.

....Consider "Condo Mania!" in Main Line Today. Or, if you prefer, "Hey Big Spender!" in Mainline.

This month's Mainline tackles the trauma of neighbors stealing one another's nannies with fat raises and Fendi bags. Never fear: Main Line Today lists cool camps to ship the kids to this summer so you don't have to deal with them.

With a crisp matte finish, twice the society coverage, and 34 more pages, the upstart, bimonthly Mainline costs $5 to Main Line Today's $3.75.

.....She likes what she has seen from the fashionable newcomer so far. And she thinks it's a bit unseemly for Main Line Today to make a federal case out of a little healthy competition.

Honestly, anyone worth her Tory Burch ballerina flats would know that

Tory Burch ain't so Main Line...she married well, and divorced better...we can think of better designers..... And Tory, well she has traded the Main Line for scandals that are social-lite shocking:

Socialites and Starlets Face Off in a Coast-to-Coast Battle Royale!

Tory Burch vs. Victoria Beckham: One dates the world's greatest cyclist; the other is married to a premier footballer. And they're both designers: Burch stuck a gold medallion on some flats and sold them for $200; Posh slapped a sparkly crown on Rock & Republic jeans. Posh doesn't live in L.A. — yet — but heed this: She's coming to claim some turf. And she'll defend it tooth and manicured nail. Winner: Posh. Tory has her own stores and street cred, but Posh has something even better: bite.

Tory, Lance, Stars Galore Come Out for Damien Hirst in L.A.

Lance Armstrong and Tory Burch could hardly have picked a more public venue to come out as a couple than the one they chose: a star-crammed opening of artist Damien Hirst's latest work, held in Los Angeles three days before the Oscars.

The champion cyclist and the designing socialite, first linked three weeks ago, shunned press and photographers, but it was clear to anyone watching that they were there together.